Case Studies
BLUEPAGES
Ongoing
Duration:
Ongoing
Role:
UI/UX Designer & Product Manager
Led the design and development efforts for a transformative social Networking platform tailored to enable small and mid-sized businesses to thrive in competitive markets.
ARTES
Live
Duration:
8 Weeks
Role:
Copywriter / Product Designer
Rebranding a well known Brand in the UAE with more then 44 years of operation and Designing a user-centred Website to inform clients and new customers of their new operational location.
BURGARI
Concept
Duration:
4 Weeks
Role:
Team Of One (Generalist)
Design a solution that provides real-time, reliable delivery tracking and updates to improve the delivery experience for users. This project is done through the Google UX Design Professional Certificate and it is explicitly implement Google Design Thinking approach.
JERMANIK
Concept
Duration:
1 Weeks
Role:
UI Designer
Re-Design a job portal for a big company in UAE to enhance user experience and satisfaction and to provide Users with more options.
About Me
I’m Laith, a Product Designer passionate about creating meaningful digital experiences that bridge functionality with human emotion.
My career in design is rooted in a deep understanding of how people interact with the world, which I first explored through my studies in Language and Culture at the University of Cologne. In addition to my academic background, I’ve earned the Google UX Design Professional Certificate and Professional Scrum Master (PSM I) certification, which equip me with the skills to design effectively and work agilely with cross-functional teams.
For me, design starts with understanding people—their needs, challenges, and aspirations. My approach is rooted in empathy, simplicity, and creativity. I believe great design goes beyond aesthetics; it solves real problems and creates delightful experiences.
What excites me most is the process of translating complex ideas into simple, beautiful designs. I enjoy collaborating with cross-functional teams and am always learning—whether through books on cognitive psychology or experimenting with the latest UX tools.
I’m always looking for opportunities to work on meaningful projects, especially those that challenge me creatively. My goal is to design products that make a positive impact on people and help companies meet their business objectives.
My Design Philosophy
Why Me
Educational Background
With a strong foundation in English Studies and Language and Culture of the Islamic World from the University of Cologne, I bring a rigorous analytical and theoretical approach to my practical work. Moreover, appreciating cultural contexts is crucial for creating resonating messages.
Continuous Learning
I believe in continuous improvement and am always seeking opportunities to grow professionally and personally. This growth mindset drives me to constantly refine my skills and expand my knowledge, ensuring that I bring fresh, innovative ideas to every project.
UX Team Of One
With the ability to handle all facets of the UX process from research to design to testing, I am perfectly equipped to serve as a 'UX team of one'. This versatility is ideal for start-ups and companies looking to efficiently scale their user experience capabilities without multiple hires.
Multilingual & Multicultural
Fluent in German, English, and Arabic and having worked in diverse cultural settings, I bring a unique multicultural and multilingual perspective to design. This background is invaluable in creating designs that resonate with a global audience and meet the needs of diverse user groups.
Versatile Knowledge
My broad knowledge base spans across user interface design, user experience design, and product management. This versatility allows me to understand and integrate different perspectives into a cohesive product strategy that aligns with business goals and user needs.
Communication & Collaboration
With strong communication skills honed through my education and work experience, I excel in collaborative environments. I thrive on working closely with stakeholders, developers, and marketing teams to deliver user-centered designs that meet business goals.
Adaptability & Agility
As Certified Scum Master and Trained in Agile methodologies, I adapt swiftly to changes in project scope or market demands. My agile approach ensures that I can pivot and iterate designs rapidly, keeping projects on track and within budget while still meeting user expectations.
Enthusiast Crossover
My enthusiasm for UX/UI design transcends traditional boundaries, enabling me to integrate insights from various disciplines into my work. This crossover capability enhances creativity and innovation, making me a valuable asset for projects that require thinking outside the box.
Abroad Experience
Having worked in both Germany and aboard (in the UAE), I bring a global and innovative perspective to every project. This cultural flexibility and sensibility enhance my ability to create designs that resonate with diverse audiences, ensuring broad appeal and effectiveness.
Driven By Passion
Driven by a passion for user experience design, I continually invest in my education and skill development. From earning a Google UX Design Professional Certificate to mastering tools like Figma and Framer, I bring a commitment to staying ahead in a fast-evolving field.
Quick Links
laith@dhzein.com
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